You’re already using customer and campaign data, but are you taking advantage of product data? If not, now is the time to start. I promise you, you’ll thank us later.
Product data offers marketers complementary data to user and campaign data, sidesteps the issue of user data privacy changes, and enhances your cross-channel marketing.
We’ve written an in-depth analysis about product data for marketers who want to take their skills to the next level. In this e-book, you'll learn about:
The importance of using product data in every day marketing
Why you should be using product data to adapt to recent and impending data privacy changes
How to start using product data
How to further enhance your cross-channel marketing skills with product data
What a PMP (Product Marketing Platform) is all about
The Future of Marketing is Product Data
Katrina is the e-commerce content writer at ROI Hunter, bringing with her a background in communications and creative writing. She works closely alongside technical professionals to create holistic insightful content about sophisticated topics regarding their work in the field, while simultaneously injecting humour into her writing wherever she can.
