--- title: "TikTok Success: Reserved gains +60% in ROAS by applying branded templates to Smart+ campaign" description: Discover how Reserved boosted the performance of their TikTok Smart+ campaigns by applying branded creative templates through ROI Hunter. By enhancing their Dynamic Product Ads with stronger visuals and clearer branding, they lifted ROAS, reduced CPM, and drove more impressions across key markets. See how this creative upgrade led to a +60% ROAS uplift in Germany, +26% in Romania, and consistent improvements in reach without increasing spend. image: https://www.roihunter.com/hubfs/Monosnap%20Success%20stories%20Feature%20Image%20-%20Google%20Slides%202025-12-04%2009-31-55.png --- - Solutions - Role - [ Marketing Manager ](https://www.roihunter.com/solutions/performance_marketer) - [ Digital Designer ](https://www.roihunter.com/solutions/digital-designer) - [ Category Manager ](https://www.roihunter.com/solutions/category-manager) - [ CMO ](https://www.roihunter.com/solutions/cmo) - Solution - [ Sustainable E-commerce ](https://www.roihunter.com/solutions/sustainable-ecommerce) - [ Product Insights ](https://www.roihunter.com/solutions/product-insights) - [ Google Solutions ](https://www.roihunter.com/google-solutions) - [ Refine Audience ](https://www.roihunter.com/solutions/refine-audience) - [ Template Editor ](https://www.roihunter.com/solutions/template-editor) - [ Use cases ](https://www.roihunter.com/use-cases) - Product - [ Features ](https://www.roihunter.com/product/features) - [ 🆕 PLV (Product Level Videos) ](https://www.roihunter.com/en/catalog-product-video) - [ 🆕 Snapchat Integration ](https://www.roihunter.com/snapchat) - [ Integrations ](https://www.roihunter.com/product/integrations) - [ Pricing ](https://www.roihunter.com/product/pricing) - [ What is a PPM platform ](https://www.roihunter.com/product/what-is-ppm) - Resources - [ Success Stories ](https://www.roihunter.com/success-stories) - [ Blog ](https://www.roihunter.com/blog) - [ Assets ](https://www.roihunter.com/assets) - [ Join us ](https://www.roihunter.com/join-us) [Contact Sales](https://www.roihunter.com/contact-sales) [ See Demo ](https://www.roihunter.com/success-stories/tiktok-success-reserved-gains-60-in-roas-by-applying-branded-templates-to-smart-campaign#video-modal-module_158590481391180) [Log in](https://app.roihunter.com/login) © 2020 ROI Hunter [← back to all success stories](https://www.roihunter.com/success-stories) E-commerce # TikTok Success: Reserved gains +60% in ROAS by applying branded templates to Smart+ campaign Reserved is a dynamic, globally recognized fashion brand from the LPP group, distinguished by its commitment to combining contemporary trends with timeless elegance.  Serving a broad and sophisticated customer base across numerous international markets, the brand continuously seeks innovative, high-impact strategies to expand its reach and accelerate customer conversion across different channels. Reserved has partnered with ROI Hunter since 2022. In September 2025, they introduced a branded template to their TikTok Smart+ campaign to improve ROAS, reduce CPM and drive more impressions. +60% ROAS -19% CPM +20% IMPRESSIONS ## The OPPORTUNITY Reserved is establishing a strong presence on TikTok, and saw an opportunity to** improve Smart+ campaign** efficiency by moving **beyond standard product-image creatives.** ## THE SOLUTION With **ROI Hunter’s template editor,** Reserved could apply creative enhancements to their ads, reinforcing their brand and product name, making the ad look **more attractive and engaging to the users. ** The goal was to make their products stand out while **leveraging the strength of the Reserved brand**, unlocking stronger performance. ![](https://www.roihunter.com/hs-fs/hubfs/undefined-Nov-10-2025-02-01-30-1314-PM.png?width=213&height=380&name=undefined-Nov-10-2025-02-01-30-1314-PM.png)![Monosnap My success story slides - Google Slides 2025-12-04 09-01-55](https://www.roihunter.com/hs-fs/hubfs/Monosnap%20My%20success%20story%20slides%20-%20Google%20Slides%202025-12-04%2009-01-55.png?width=212&height=380&name=Monosnap%20My%20success%20story%20slides%20-%20Google%20Slides%202025-12-04%2009-01-55.png) #### **A/B Testing the approach** To measure the impact of these creative enhancements, the “templated” ad was tested against the brand’s Business-as-Usual setup over a **four-week period**, focusing on three key metrics: - Return on Ad Spend (ROAS) - Cost per Mille (CPM) - Impressions The test was conducted simultaneously in **Germany and Romania**, enabling Reserved to see how the creative enhancements performed across two different markets. ## THE RESULTS **After 4 weeks experimenting with creative enhancements**, the impact was clear. Reserved observed measurable improvements across all key metrics in both tested markets.  **In Germany:** 📈 **+60% ROAS**  🛍️ **-19% CPM**  💸 **+20% Impressions** **In Romania:** 📈 **+26% ROAS**  🛍️ **-17% CPM** 💸 **+20% Impressions**  The success of the experiment turned this approach into **Reserved focus strategy**, now looking to expand the use of creative enhancements across more markets, combined with strategic segmentation from ROI Hunter and full-funnel insights.  What began as an experiment in the German and Romanian market gained momentum fast making it part of their **global digital advertising strategy**. ![photo-1](https://www.roihunter.com/hubfs/photo-1.png) Magdalena Miotke - Paid Social Team Leader at Reserved “By introducing framed creatives into our dynamic product ads, we observed a clear uplift across key metrics — from reach to engagement — proving that thoughtful visual design can have a measurable impact on campaign performance.” [← back to all success stories](https://www.roihunter.com/success-stories) ![Snímek obrazovky 2025-01-22 v 14.39.06-3](https://www.roihunter.com/hubfs/Sn%C3%ADmek%20obrazovky%202025-01-22%20v%2014.39.06-3.png) ![Snímek obrazovky 2025-01-22 v 14.39.06-4](https://www.roihunter.com/hubfs/Sn%C3%ADmek%20obrazovky%202025-01-22%20v%2014.39.06-4.png) Find out how ROI Hunter can add value to your business. [ Contact sales ](https://www.roihunter.com/contact-sales) ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/954539421/?guid=ON&script=0) ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "", "addressLocality" : "London", "addressRegion" : "UK", "postalCode" : "", "streetAddress" : "10 John Street " }, "email" : "info@roihunter.com", "logo" : "https://cdn2.hubspot.net/hubfs/2642242/Copy%20of%20basic_1_4xSize.png", "mainEntityOfPage" : { "@id" : "https://www.roihunter.com/success-stories/tiktok-success-reserved-gains-60-in-roas-by-applying-branded-templates-to-smart-campaign", "@type" : "WebPage", "description" : "Discover how Reserved boosted the performance of their TikTok Smart+ campaigns by applying branded creative templates through ROI Hunter. By enhancing their Dynamic Product Ads with stronger visuals and clearer branding, they lifted ROAS, reduced CPM, and drove more impressions across key markets. See how this creative upgrade led to a +60% ROAS uplift in Germany, +26% in Romania, and consistent improvements in reach without increasing spend." }, "name" : "ROI Hunter", "telephone" : "", "url" : "http://www.roihunter.com" } ```