---
title: How The Giving Movement lifted ROAS by 15% on Snapchat
description: Discover how The Giving Movement used ROI Hunter’s Product Performance Management to make their Snapchat campaigns more efficient and more profitable. By identifying underperforming SKUs and reallocating spend toward products with real revenue potential, they unlocked stronger delivery, smarter budget use, and cleaner performance.
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---

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 E-commerce

# How The Giving Movement lifted ROAS by 15% on Snapchat

The Giving Movement is a Dubai-born fashion brand specializing in elevated loungewear and activewear, designed through a conscious lens. The brand focuses on everyday essentials that blend comfort, performance, and contemporary style, crafted to support a modern, versatile wardrobe.

With a commitment to responsible production, The Giving Movement manufactures locally within the UAE using certified, eco-friendly fabrics and considered supply chain practices. This localized model reduces waste, minimizes environmental impact, and reinforces ethical labor standards.

At its core, the brand champions mindful consumption - encouraging customers to choose pieces that feel good, last longer, and serve a purpose. Through ongoing community initiatives and charitable contributions, The Giving Movement continues to drive meaningful impact beyond fashion, inspiring a more conscious approach to style.

 +15%

 RETURN ON AD SPEND

 -25%

 COST PER CONVERSION

 -48%

 COST PER MILLE

## The challenge

The Giving Movement wanted to push performance on Snap while keeping efficiency high. To unlock more value from their campaigns, they needed a way to **spot products that weren’t contributing enough revenue** and reallocate spend toward those with stronger potential.

## THE SOLUTION

Using ROI Hunter’s** Product Performance Management (PPM**), The Giving Movement gained visibility into product-level results across traffic sources. They leveraged the** Poor Performers Exclusion Segment **to identify products with high Snapchat ad spend but low revenue in the last 30 days.

By excluding those underperformers and redirecting spend toward stronger products, the brand could:

- - **Allocate budget more efficiently**
    - **Boost visibility of high-performing SKUs**
    - **Focus ad delivery on products with real revenue potential**

## THE RESULTS

The impact of this approach was clear within just one month:

- Redirecting the budget to stronger products **drove a +15% uplift in ROAS**, ensuring the investment delivered stronger returns.
- Eliminating wasted spend on products that rarely converted **reduced Cost per Conversion by 25%**, bringing in more purchases at a lower cost.
- More efficient delivery **dropped Cost per Mille (CPM) by 48%**, helping The Giving Movement reach a larger, more relevant audience for less.

Together, these results meant the brand could scale sustainably, **achieving both growth and efficiency at the same time.** Instead of just cutting costs, The Giving Movement unlocked smarter use of their budget ensuring **campaigns invested in products with real revenue potential.**

![28264dc2-dc31-41ed-af13-bbaee40340d2](https://www.roihunter.com/hubfs/28264dc2-dc31-41ed-af13-bbaee40340d2.jpg)

 Saif Alnasur - Senior Growth Manager at The Giving Movement

*When you’re optimizing without product-level clarity, efficiency leaks happen quietly. Having the ability to surface underperforming SKUs and redistribute spend toward our proven drivers helped us protect efficiency as we scaled. That level of granularity is what makes sustainable growth repeatable.*

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