How Farm Rio Boosted ROAS by 30% with Catalog Product Videos

In the competitive fashion industry, capturing consumer attention is crucial. Farm Rio aimed to improve the effectiveness of its Dynamic Product Ads by introducing Catalog Product Videos, hypothesizing that dynamic content would drive higher engagement and, consequently, better performance metrics.

To test this hypothesis, Farm Rio utilized ROI Hunter's Video Template Editor to create a video template that showcased their products dynamically. They conducted an A/B test comparing two ad formats:

• Static Image Ad (Business-as-Usual): A traditional ad featuring a static product image in the ROI Hunter Template.

  
  
  

• Catalog Product Video Ad: An ad using the same template but incorporating moving product videos via ROI Hunter Video Template Editor.

  

This controlled test allowed Farm Rio to isolate the impact of dynamic video content on ad performance.

The introduction of Catalog Product Videos yielded impressive results. According to ROI Hunter platform, cell with CPV reached:

• 30% Increase in ROAS

• 17% Increase in Conversions

• 15% Decrease in CPA

Additionally, according to this Meta Study, the CPV cell reached:

• 14% Lower Cost Per Conversion

• 22% Lower Cost Per Conversion for audience between 25-34 years old

• 3% Higher CTR

Farm Rio's strategic implementation of Catalog Product Videos demonstrates the power of dynamic content in elevating ad performance. By leveraging ROI Hunter's tools, they effectively enhanced engagement, increased conversions, and achieved a higher return on ad spend. This case underscores the value of innovation and testing in digital marketing strategies, particularly in the fashion sector where visual appeal is paramount.

For brands aiming to optimize their advertising efforts, incorporating catalogue product videos presents a promising avenue for achieving superior results.