How 3 Boticário Group Brands Boosted Performance with CPV During Black Friday

In Q4 2024, Boticário Group partnered with ROI Hunter to beta-test the CPV solution. The company aimed to address the challenges of increasing ad visibility and appeal during highly competitive seasons like Black Friday. As a pioneer in both performance and branding solutions, Boticário sought innovative ways to stand out on platforms like Facebook and Instagram, where competition for consumer attention reaches its peak, especially during Black Friday.

The group needed a solution to make their dynamic ads more engaging and effective. By collaborating with ROI Hunter, they hoped to:

• Enhance ad visibility and attractiveness during high-demand periods.
• Improve key performance metrics such as ROAS, CPA, CTR, and CPC.
• Build a scalable strategy that could be applied across multiple brands in their portfolio.

Their collaboration with ROI Hunter not only provided an opportunity to shape the CPV experience but also set the stage for establishing best practices in catalog video advertising.

For Black Friday, Boticário Group deployed CPV across three key brands:

• O Boticário
• Beleza na Web
• Quem Disse, Berenice?

To tackle these challenges, Boticário Group utilized ROI Hunter’s CPV solution to amplify the visibility and appeal of their Meta dynamic ads. Here’s how they executed the strategy:

1. Video Template Creation: Boticário created bespoke video templates for each brand, ensuring the designs aligned with their unique brand identities.

             O Boticário                                                Quem Disse, Berenice?                           Beleza na Web

 

2. Product Segmentation: They selected product segments that aligned with their strategic goals, such as discounted items and promotional offers. These were strategically important products to highlight during the Black Friday season. 

3. Video Rendering: Using ROI Hunter’s technology, the team rendered videos for their product catalog, transforming video templates into catalog product video for each product in the chosen product segments.

 

4. Campaign Integration: Finally, they applied these dynamic videos to selected campaigns by enabling the Dynamic Media feature within ROI Hunter on Ad level.

 

This innovative approach enabled them to elevate their campaigns, creating visually compelling ads that captured attention during one of the most competitive retail periods of the year.

The results of implementing CPV across Boticário Group’s brands were remarkable, demonstrating significant improvements in both performance and ad attractiveness. By comparing CPV-enabled ads to those without (in the same campaign and time period), the group saw substantial gains:

Boticário

• 21% increase in ROAS
• 23% decrease in CPA
• 6% increase in CTR
• 4% decrease in CPC

Beleza na Web

• 12% increase in ROAS
• 16% increase in CTR
• 14% decrease in CPC

Quem Disse, Berenice?

• 47% increase in ROAS
• 9% increase in CTR
• 13% decrease in CPC

These results highlight the power of CPV in driving engagement and improving campaign efficiency. By transforming static product images into dynamic, eye-catching videos, Boticário Group was able to stand out during Black Friday and achieve outstanding performance metrics.