How 6thStreet scaled Snapchat DPAs and increased ROAS by 76%

Seeing untapped potential in Snapchat’s Dynamic Product Ads, 6thStreet partnered with ROI Hunter to test, scale, and make the most of the format. The goal? Unlock the full power of the platform. The main opportunities they saw included:

• DPA Optimization: 6thStreet hadn’t fully explored Snapchat catalog campaigns, missing opportunities for better results.
• Budget Allocation: Budgets weren’t focused on the right products, making it harder to scale and improve efficiency.

Performance metrics included Return on Ad Spend (ROAS) and app installs.

Together, ROI Hunter and 6thStreet set out to reshape their Snapchat strategy and turn missed opportunities into measurable wins.

Smart & data driven product selection

• By identifying top-performing products and best-selling SKUs, 6thStreet could focus on the items most likely to succeed on Snapchat.
• A crucial part of this approach was creating a conversion rate segment—highlighting the top 0.5% of best-selling products across all traffic sources, along with the brand’s strongest categories. This ensured the most valuable products took center stage.
  
  

Creative that stands out

• Custom ad templates were designed to match 6thStreet’s brand identity while making their ads unique, more engaging and visually dynamic.
• By combining strong creative with data-backed insights, 6thStreet was able to turn static catalog ads into high-impact, attention-grabbing experiences.

With this refined strategy, 6thStreet optimized its Dynamic Ad campaigns putting its best and most effective products in front of the right people in a way that truly resonated and delivered value.

Tracking method

The results were tracked against other dynamic campaigns running in February, using insights from Branch Metrics and Snapchat Ads Manager. The focus? Key indicators like Return on Ad Spend (ROAS) and app installs—ensuring every move drove meaningful impact.

The results spoke for themselves. With this strategic approach to product selection and creative setup, 6thStreet saw a major boost in performance:

• 76.1% higher ROAS compared to the campaign average.
• 97.6% more revenue per ad set than usual.
• 22.5% lower eCPA, making campaigns more cost-efficient.

These numbers show what’s possible when you double down on the products that actually drive results. By focusing on high-performing SKUs, 6thStreet didn’t just boost engagement—it delivered real business impact.

Seeing these strong results, 6thStreet plans to maintain this strategy to drive even greater performance on Snapchat!