The challenge
Puket had already experienced success working with ROI Hunter on their Facebook campaigns and wanted to extend their success to GSS (Google Smart Shopping) campaigns as well. Specifically, Puket wanted to increase their revenue and AOV (average order value) by using product-level data to create separate product sets.
The solution
To improve their revenue and AOV, Puket used ROI Hunter’s Product Insights feature, a tool to collect product-level data from across multiple channels (Google Shopping, Google Analytics, Facebook, etc.) and integrated it, along with their inventory, into the ROI Hunter Product Performance Management (PPM) platform.
Armed with product performance data from Google Analytics, Puket was able to analyse and efficiently filter their inventory to find items in their top 10% of revenue, which they added to a new bestsellers product set.
By running a GSS campaign on just the bestsellers, Puket was able to ensure Google’s algorithm only promoted top revenue generating items, rather than picking from their entire inventory.
ROI Hunter also helped Puket exclude the bestsellers from other campaigns to avoid competing with themselves.
The result
To achieve the goal of increasing their GSS revenue and transactions, Puket created a successful product set specifically made up of their high revenue/high transaction items, which in turn led to some pretty amazing results.
The new and improved GSS bestseller campaign enabled Puket to gain 66% more transactions and increased their revenue by 85% in comparison to their previous GSS campaigns. Puket’s AOV also soared by 33% for this campaign!
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