How to Segment
Your Products
For
E-Commerce Success
When it comes to dynamic ads, 80% of your impressions will be spent on just 5% of your product inventory.
Additionally, the products chosen aren’t necessarily based on the metrics most important to you, such as profitability or ROAS.
We'll teach you how to use product segmentation to fix these issues and more.
We'll teach you how to use product segmentation to fix these issues and more.
You will learn:
Why product segmentation
is a must-have
Best use cases for segmenting
your products
Product segmentation
success stories
is a must-have
your products
success stories
How to Segment Your Products For E-Commerce Success E-Book
Why it matters
With more user privacy laws popping up, you’re no longer able to access the same customer data you once could.
With customer segmentation becoming increasingly harder to depend on, retailers need to look for other ways to improve their marketing strategy.