MARKETER'S GUIDE
Ensure Profitability
Ensure Profitability
From Black Friday
in 2023
What's in this e-book?
Black Friday has had a declining increase in online sales
between 2020 (+32%), 2021 (+8.6%), and 2022 (+2.3%) YoY.
So, as we look towards Black Friday in 2023, it's worth asking: is Black Friday still profitable for retailers and if so, how can they ensure they achieve it?
between 2020 (+32%), 2021 (+8.6%), and 2022 (+2.3%) YoY.
So, as we look towards Black Friday in 2023, it's worth asking: is Black Friday still profitable for retailers and if so, how can they ensure they achieve it?
is still profitable
Why it matters?
While the immediate revenue boost is undoubtedly appealing, forward-thinking retailers should consider looking beyond
the quick wins and harness the power of
Black Friday to drive long-term profitability.
the quick wins and harness the power of
Black Friday to drive long-term profitability.
In today’s economic climate, those who don’t plan for
the long-haul will be left behind.
the long-haul will be left behind.
