And, it is one of the busiest ad seasons of the year. With fierce competition, it is important to produce and communicate creatives that will capture the audiences’ attention and encourage positive engagement. Because customers interact with ads more during this season performing well during Ramadan will translate into success for the rest of the year.
A little bit about the human brain
Did you know: Given the choice between an image or video, the human brain picks video formats. Humans process 34 gigabytes of information throughout the day and it is this flooding of information that forces our brain to prioritize what is important. Check out this stat: 80% of individuals can recall a video advertisement! This is because our brain is conditioned to prioritize movement. For more information about why video formats are more successful click here for our dedicated blog post:
Ad performance during Ramadan
Video consumption dramatically increases during Ramadan. So how do you cut through the noise and make your brand heard? The answer lies in a combination of data-driven insights and creative storytelling. Because consumers actively look up ads on YouTube during Ramadan, (half of all Ramadan videos viewed organically last year were ads) it is crucial to ensure your content converts. Want to know a bit more about creating content that will turn your audience into a customer? Click here for some great tips.
Embrace the theme of Ramadan to localize your brand and connect
The holy month of Ramadan is a time of community, self-reflection, and giving. It is important that while trying to create a catchy Ramadan campaign, marketers remain respectful of what this month is about. However, embracing symbolisms in your images and ads such as the moon, stars and lanterns are highly encouraged as it helps localize a brand and connect them to its consumers. Try to incorporate themes of family and friends in your marketing campaign as those are proven connections that have encouraged engagement with consumers over the years.
Potential challenges and how we can help
So now that we know that video formats generally perform the best, why aren’t all marketers using videos to market online? Some of the main reasons are that producing beautiful ads at scale is extremely time-consuming and expensive. As a result, only 16% of all ads are videos. One of the greatest things about our platform is that we keep coming up with new ways to help marketers. Introducing: Creative Factory. Dedicated to producing beautiful ads in 30 minutes, you can now create video ads at scale giving you the best chance of achieving your performance goals. Stay tuned for the release date! Creative Factory is just around the corner. If you would like to find out more, get in touch with someone from the team here.
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