These three measures are important to be sure your company is ready to continue running Facebook ads as you usually would.
If you wish to deliver ads for events that occur on your business's website, you may need to verify your website domain. This is required by Facebook to make sure the domain where your Pixel conversion events are coming from is really yours. To complete this process, please follow the simple steps specified here.
Most of the changes announced will primarily affect mobile apps. If your business has a mobile app, you need to update to Facebook's SDK v8.1. This update helps Facebook to continue personalizing ads and receiving app conversion event reports from iOS 14 devices. More information about this can be found here.
Going forward, the Facebook Pixel will only be able to track and optimize for up to eight conversion events per domain. For the users that opt out of tracking, only the first event by order will be tracked. More information about this can be found here.
Note: The interface to configure and order the events for your domain is not available in Business Manager yet.
Facebook requires you to define your website's domain in order to track conversions from ads on your site. This field will soon be coming to the Ad Creation flow on ROI Hunter. It will automatically be filled with the domain address for your landing page by default. However, if conversions take place on another domain, you should explicitly specify it.
Facebook also requires a separate ad account for app install campaigns targeting the iOS 14 operating system. You will need to specify that you are creating a campaign that is meant to target these devices by selecting iOS 14 in your targeting options.
There may be a lot of changes coming, but don’t worry, we’re in this together. Here are a few ways the ROI Hunter Product Performance Management (PPM) platforn can help you with these changes right now:
For more information about all these important changes, please visit Facebook's Help Center.