Product Performance Management
Do you know which of your products are “good” for business, and which are “bad?” Can you focus your budget on the good products in real time?
Product performance management (PPM) is a new category making this possible, and it’s why 2.36% of global e-commerce is powered by ROI Hunter.
What’s stopping you from focusing on the right products?
To understand true performance, you must include marketing costs and more.
Deconstruct campaign performance down to the product level, and combine it with business metrics like margin, return rate, and ad spend to create a common data layer.
You can't control which products the ad platforms promote with their algorithms.
Help the ad networks recognise which products are right for your business priorities.
Focusing on the right products needs to be actionable in real time.
Update promotions automatically and in real-time to ensure the right products always have focus.
Deconstruct campaign performance down to the product level, and combine it with business metrics like margin, return rate, and ad spend to create a common data layer.
Help the ad networks recognise which products are right for your business priorities.
Update promotions automatically and in real-time to ensure the right products always have focus.
ROI Hunter at a glance
Connect
Execute
Review the performance of each individual product in your catalogue. Product performance data is collected from across your channels, analytics platforms, and custom sources, and combined with your catalogue to form a single source of truth.
View and analyse groups of similar products (bestsellers, deadstock, poor-performers, new arrivals, fragmented stock, and more). Easily find which products are wasting your budget and which need more budget added, all in real time and on the same dashboard. Make instant changes to your campaigns based on what you see.
See your Meta campaign results, Google campaign results, and Google Analytics metrics all in the same place.
Analyse your product-level performance for each campaign. See which category and product performed the best and which took the biggest portion of your spend.
Create unique strategies based on your data and business priorities. Our customer success experts will help you define and execute the best strategies to reach your business goals.
Use the right products for every campaign. Filter your catalogue by any metric you can think of: ad-spend per product, revenue, Meta Spend, Google Shopping impressions, and more, and promote these custom groups on Meta and Google from the same platform.
Create Meta promotions without a graphic designer. Schedule promotions ahead of time, automate product badges, change your ads without a new review, and more.
Act in real time with automation rules for your Meta campaigns. Automate product badges, free shipping promotions, bestseller indicators, and more.
Turn your data into action with one user-friendly location for launching all your product campaigns on Meta and Google Performance Max.
